a simple idea born out of necessity
Our Story
One beautiful summer’s eve, two Kiwi brothers sat watching the sunset. They remarked about the beauty of our planet, and wondered how they could do their part to preserve it. The two lads squinted as the sunset gleamed off the Pacific, both dipped their heads in unison to let the peak of their caps shade their eyes. It was at this very moment they contemplated blending two of their great passions, headwear and Mother Earth. And so as the sun set on the horizon that evening, Goodlids was born.
With origins in headwear, Goodlids has now established itself as a leading hemp outdoor clothing brand, pushing the boundaries in forward-thinking design, whilst never deviating from our core mission.
A hemp revolution
Our Mission
Born out of a desire to do good and have fun, we're on a journey to revolutionise the apparel industry using the power of hemp.
Goodlids through the years
A Brand Timeline
A seed is planted
2018
In the Summer of 2018, Dane and Clay Watson, lid-less in the harsh New Zealand sun, decide it's time to make better headwear.
Goodlids is Born
2019
After months brainstorming the perfect fibre to use in their hats, the boys land on hemp, and launch Goodlids in November 2019.
Slow and steady
2020
With people largely indoors, the hat business is a tough trade. Goodlids stay steadfast in their mission with plenty of self-belief in the product.
The word begins to spread
2021
As the world begins to reopen, Kiwi's return outdoors to their natural habitat. Goodlids gains momentum locally and we open our Mt. Eden Flagship in December 2021.
Growing the team
2022
Now housed in our Mt. Eden HQ, we hire some of the best local talent to join the team and help us to achieve the Goodlids mission.
Growing the Range
2023
We double-down on our hemp mission by expanding the product range. By the end of the year we have eight hemp clothing lines, one of the largest in the world.
Growing Globally
2024
We experience huge overseas growth, with an uplift in demand in the UK, EU and Canada. We address it by hosting our first international pop-up in London.