a simple idea born out of necessity
Our Story
One beautiful summer’s eve, two Kiwi brothers sat watching the sunset. They remarked about the beauty of our planet, and wondered how they could do their part to preserve it. The two lads squinted as the sunset gleamed off the Pacific, both dipped their heads in unison to let the peak of their caps shade their eyes. It was at this very moment they contemplated blending two of their great passions, headwear and Mother Earth. And so as the sun set on the horizon that evening, Goodlids was born.
With origins in headwear, Goodlids has now established itself as a leading hemp outdoor clothing brand, pushing the boundaries in forward-thinking design, whilst never deviating from our core mission.
A hemp revolution
Our Mission
Born out of a desire to do good and have fun, we're on a journey to revolutionise the apparel industry using the power of hemp.