An overlooked responsibility
Product
Our product philosophy is simple: How can we reduce our impact as much as possible throughout our business activities?
We keep quantities small
Keeping it lean
We keep our quantities small to minimise fabric wastage, and to not overproduce. We introduce new products at the following volumes:
Headwear: 50 units
Tees: 30 units
Bespokes: 50 units
We only use hemp fabrics
If it ain't hemp, it ain't Goodlids
Since day one, we have invested in only using hemp fabrics in our products. We've never used anything else, and unless something better comes along, we never will.
The benefits of a direct model
Cutting out the middle-man
Through physical and online stores we run a primarily direct-to-consumer business model. This enables us to reduce our production output by up to 50%.
No seasonal sales
Goodlids, no gimmicks
We don't operate under the conventional seasonal fashion model, which means that we don't have big sales to get stock out the door. We stand by our products being timeless.
Our Partnership with Airrobe
Circular Beginnings
Through our partnership with Airrobe, we've begun our journey to operate a circular product model, in an effort to reduce product waste.